ALASTAIR GILL, FOUNDER OF ALCHEMY LABS

Helping ambitious organisations punch above their weight.

Leadership and organisational effectiveness · Executive coaching · Keynotes

I work with founders and leadership teams to improve how their organisations lead, decide and perform, especially when growth, change or AI has made everything more complex.

WHAT I BELIEVE

AI changes the tools. It doesn’t change what makes an organisation exceptional.

We’re understandably obsessed with what technology can do: what becomes faster, what gets automated and what one person can suddenly achieve.

But the fundamentals haven’t disappeared. Clarity. Trust. Judgement. Talent. Leadership. Agency. The ability to make good decisions and get things done.

I work on that human system, the conditions that allow talented people and ambitious organisations to perform at their best.

EXPERIENCE

I know what it takes to grow without making everything slower and more complicated.

I was giffgaff’s first People leader, helping build its leadership, culture, performance and ways of working as the business grew to around 170 people and more than £500 million in revenue.

It was an unconventional organisation that consistently outperformed its size. Its advantage was not simply its technology or business model. It was the clarity, trust, ownership and freedom built into how people worked.

Through Alchemy Labs, I later worked with Beavertown over two years as it scaled following Heineken’s investment, helping its leadership and culture evolve without losing what made the business distinctive.

That is the thread running through my work, building the leadership capability, organisational effectiveness and operating practices that allow ambitious organisations to keep outperforming their size.

15+ years Building and advising ambitious organisations
500+ hours Executive and leadership coaching
FCIPD Fellow of the Chartered Institute of Personnel and Development
Gallup Certified Strengths Coach

WHAT I DO

I help turn business ambition into an organisation capable of delivering it.

I work with founders, executives and leadership teams when performance has slowed, decisions take too long or the organisation has outgrown how it works.

01

Leadership and organisation projects

Focused work to align leadership teams, create clarity, strengthen accountability and improve how decisions and work move through the organisation.

02

Executive coaching

One-to-one coaching for founders and senior leaders navigating growth, transition, uncertainty or a point where their old way of leading is no longer enough.

03

Keynotes and workshops

Provocative, practical sessions exploring leadership, organisational performance and the human advantage in a world increasingly shaped by AI.

04

Strategic advisory

Ongoing support for leaders who want an experienced outside perspective as they shape their organisation, leadership team and next stage of growth.