Privacy Policy
Last updated: 08/07/2025

Alchemy Labs (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website www.alchemylabs.co.uk (the “Site”), contact us, or use our services.

1. Who We Are

Alchemy Labs is a UK-based business and leadership coaching company. Our mission is to help individuals and teams unlock their full potential through tailored coaching experiences.

2. What Information We Collect

We may collect and process the following types of personal data:

  • Identity Data – your name, job title, and company name.

  • Contact Data – email address, phone number, and postal address.

  • Technical Data – IP address, browser type, operating system, referring URLs, time zone settings, and device information.

  • Usage Data – information about how you use our website and services.

  • Marketing and Communications Data – your preferences in receiving marketing from us and your communication preferences.

  • Coaching Interaction Data – any information shared voluntarily through consultation forms, surveys, or during coaching sessions.

3. How We Collect Your Data

We collect data in the following ways:

  • Directly from you when you fill in a contact form, book a consultation, subscribe to our newsletter, or communicate with us.

  • Automatically through cookies and similar technologies when you browse our website.

  • Through third-party analytics tools like Google Analytics or CRM systems.

4. How We Use Your Data

We use your data to:

  • Provide and improve our coaching services.

  • Respond to your inquiries and requests.

  • Manage bookings and client relationships.

  • Send you updates, insights, or marketing communications (with your consent).

  • Monitor website performance and improve user experience.

  • Comply with legal or regulatory obligations.

5. Legal Bases for Processing

We rely on one or more of the following legal bases:

  • Your consent (e.g. newsletter sign-up).

  • Performance of a contract (e.g. coaching services).

  • Legitimate interests (e.g. improving our services, ensuring security).

  • Legal obligation (e.g. tax or accounting requirements).

6. Marketing Communications

We may send you marketing emails if you have opted in. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us at hello@alchemylabs.co.uk.

7. Data Sharing

We do not sell your personal data. We may share your data with trusted third parties such as:

  • Service providers (e.g. email marketing platforms, website hosts).

  • Professional advisors (e.g. legal or financial consultants).

  • Authorities or regulators where legally required.

All third parties are required to handle your data securely and in accordance with UK data protection laws.

8. Data Retention

We only keep your data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting obligations.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data.

  • Request correction or deletion of your data.

  • Object to processing or request restriction.

  • Request data portability.

  • Withdraw consent at any time (where processing is based on consent).

  • Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise your rights, contact us at hello@alchemylabs.co.uk.

10. Cookies

Our site uses cookies to enhance your experience and gather analytics. You can manage your cookie preferences via your browser settings. For more information, see our Cookie Policy.

11. Security

We have implemented appropriate security measures to protect your data from accidental loss, unauthorised access, or disclosure.

12. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.

13. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page, with the revised date at the top. We recommend checking this page periodically.

14. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact:

Alchemy Labs
Email: hello@alchemylabs.co.uk
Website: www.alchemylabs.co.uk